Apple sold more than 13 million of its new iPhone 6s and 6s Plus models in the first weekend of sales, the consumer technology giant said Monday.
Sales “have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” chief executive Tim Cook said.
The sales launch, which for the first time included the massive Chinese market, easily beat the record 10 million iPhone 6 and 6 Plus sold the first weekend those larger-sized models went on sale a year ago. This year’s models look the same but are fitted with pressure-sensitive touch screens that enable new user functions.
The iPhone is by far Apple’s most important product, generating more then 60 per cent of the company’s revenues. Apple said the new models would be available in more than 130 countries by the end of the year.