The Facebook page of the Croatian government had the third biggest community of visitors compared to Facebook pages of other governments in Europe, and ranked third according to the number of comments it had attracted from citizens in 2015, shows a study conducted by Burson-Marsteller, a leading global strategic communications and public relations firm.
The study called “World Leaders on Facebook” covered over 500 Facebook accounts of executive authorities. It is Burson-Marsteller’s latest research into how world leaders, governments and international organizations communicate via social media.
The Croatian government’s public relations office on Monday published results for the Zoran Milanovic cabinet. Thus, over 1450,000 Facebook users follow the activities of the cabinet, and this number keeps growing, with 280,000 likes last year.
“Based on data collected in January 2016, the World Leaders on Facebook study – the first installment of the 2016 edition of Burson-Marsteller’s annual Twiplomacy study – found that 169 of the 193 UN member states maintain an official Facebook page,” Burson-Marsteller stated. BM analyzed 512 official Facebook pages for 169 governments, pages which together have amassed a total of 230.5 million ‘likes’.
The Croatian government’s public relations office recalls that its Twitter account was also proclaimed “the third most prolific Twitter account among all governments” according to findings of an international study, “Twiplomacy”, conducted by Burson-Marsteller in 2015.