The IKEA Croatia presented the results of research on Sustainable Habits of Zagreb at home which showed that most do not save resources, such as electricity and water, and often drop food. These are the main conclusions of field research conducted by MediaNet Agency at the beginning of November for a representative sample of 350 senior citizens of Zagreb, whose results reveal Zagreb's habits of sustainable living at home: energy and water consumption, waste management and consumption and treatment with food.
"IKEA is fully committed to doing business positively on the communities in which it operates and the environment. We believe that each of us can do more when it comes to sustainable habits, without having to do some radical change in our daily lives. Sometimes it is enough to just extinguish the device we do not use, which, according to research results, does not make more than 40% of Zagreb households, "said Hrvoje Dragušica, IKEA's Sustainable Development Expert.
Heating accounts are high, and different ways of saving are mostly not used
The results of the research have shown that the average heating bill for Zagreb households is the 426,32 kuna, which is for most (65%) a large expense. Nevertheless, most do not take into account the ways of saving, so more than 57% of households in Zagreb are heated at a temperature higher than the 23 level during the winter, while in the summer they almost 52% cool down at a temperature lower than the 22 degree. In turn, women prefer a higher temperature in the winter, but also in the summer and the men in reverse.

Of course, electricity can be saved by turning off the appliance when not in use. But more than 40% of Zagreb citizens do not, and the espresso pot uses less than 30% of citizens. While in some European cities, such as Berlin, it becomes common practice, in Zagreb more than 60% of citizens do not share the transport with their colleagues. In addition, it should be noted that younger respondents are more inclined to share their transportation with colleagues than older respondents.

When it comes to water consumption, the average monthly bill is 202,06 kuna. Most citizens (56%) have no built-in water meter. 9 of 10 citizens is more likely to shower than to bathe, mostly for longer than five minutes. Something less than half of Zagreb's households have dish washed by hand, and the tap is open at all times in the 1 / 3 Zagreb households. The dryer in the dryer is used by 18% of citizens of Zagreb.
More than 73% of Burns throws food, and waste sorts less than 60%
The citizens of Zagreb buy food most often every day or 2-3 times a week, and around 95% prefer food from domestic producers. Almost 3 / 4 says it sometimes drops food and fewer people are thrown away from older people and those who live alone. Food remains largely used; does not use them all around 12% of citizens. Those who use food residues are most often motivated by money laundering and mostly use them to prepare some other meals, and around the 1 / 5 feed them pets.
More than 40% of Zagreb's citizens do not sort out waste, and almost 45% agreed that the money or some personal benefit they could get the most motivated to do it. Respondents of older age groups are more often randomized than younger age groups (18 - 29) and somewhat single - person households.

Almost 90% of Zagreb's citizens do not buy old furniture, but 61% will use the furniture shop service free of charge in the future as the store took over their old furniture when purchasing a new one. At present, 37% are still waiting to collect bulky waste in the neighborhood, and some donate or donate them.

To encourage as many people as possible to live more sustainably, today, IKEA Croatia is launching a search for ambassadors and ambassadors of the project "Small Changes, Great Savings". As part of the project, IKEA will among the FAMILY members who live in Zagreb and its surroundings will choose the 20 Ambassadors who will donate the 3.000 kune to purchase IKEA products that contribute to a more sustainable life at home and take a six-month sustainable journey with them. The application must be completed by filling in the questionnaire sent by the IKEA FAMILY alert, and it can be completed by Friday, 9. December
"With this project, in cooperation with our loyal customers, we want to explore ways we can live more sustainably. We will visit selected ambassadors in their home, discuss their sustainable habits and invite them to professional workshops. We will give them IKEA's products for a more sustainable life at home, and during the six months of the project, they will measure and record savings and experience sharing with us, but also across Croatia, through our online platform for small changes and great savings. I therefore call on all citizens to look out for our platform, find out how they can save more and watch the experiences of our ambassadors of sustainable living at home, "said Igor Štefanac, PR manager of IKEA Croatia.