Since James Bond's role was taken over by Daniel Craig, 007 had on average taken more alcoholic drinks than before, so the series on a major agent denied the overwhelming view that alcohol and cigarettes in older movies were more present than today.

The most famous spy in the service of her majesty so far has embodied five actors, but Bond has never even drank even the 20 drinks per movie, the average since Craig took over, according to the British magazine The Grocer.

Sean Connery drank twice as much (11 drinks) since the role was taken over by 1962. in the movie "Dr. No ". The same average was held by Roger Moore, George Lazenby reached nine drinks in the only Bonus film he shot, and Timothy Dalton was the "most brilliant" Bond with four to five drinks per movie, while Pierce Brosnan surpassed Connery and Moore with 12 drinks per movie.

The magazine in this show sees a great role as sponsor, so the new Bond in Spectre, whose world premiere is announced for 6. November, thanks to the cognizance of "drowning" vodka.

"Partnership with 007 can be great for big brands," the magazine emphasizes. The consumption of gin, for example, has risen in the UK since Daniel Craig's "Casinos Royale" from the traditional "Martinique Vodka, Shredded, and Not Mixed" has moved to the so-called Vesper Martini containing gin, says The Grocer.